ClientL'Oreal
ProjectMYSLF & SÌ FRAGRANCE Events / Pop-up Stands
SkillsEvent Management, In-Store Marketing Activation, Creative adaptation
Websitehttps://www.loreal.com/en/loreal-luxe/yves-saint-laurent/

New Product Launch for MYSLF by YSL Beauty

The Agency worked on two of the most impactful international product launches in 2023 for L’Oréal- the groundbreaker and trendsetter for the cosmetics industry.

In a short time, we have organized the two spectacular events and transformed the mall’s corners with Pop-up stands, thus creating an interactive space that redefines the traditional retail experience.

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ClientL'Oreal
ProjectMYSLF & SÌ FRAGRANCE Events / Pop-up Stands
SkillsEvent Management, In-Store Marketing Activation, Creative adaptation
Websitehttps://www.loreal.com/en/loreal-luxe/yves-saint-laurent/

New Product Launch for MYSLF by YSL Beauty

The Agency worked on two of the most impactful international product launches in 2023 for L’Oréal- the groundbreaker and trendsetter for the cosmetics industry.

In a short time, we have organized the two spectacular events and transformed the mall’s corners with Pop-up stands, thus creating an interactive space that redefines the traditional retail experience.

A Symphony of Self-Care and Sustainability

MYSLF by YSL Beauty - A Multifaceted Portfolio Case

In a world full of innovation, YSL Beauty has orchestrated a groundbreaking symphony of self-discovery and environmental consciousness with the launch of MYSLF.

 
Brand Strategy in Action

Crafting MYSLF Narrative

Philosophy of Self-Care and Sustainability

The launch of MYSLF is an emotional reminder of the importance of introspection and self-care. YSL Beauty, through MYSLF, encourages individuals to delve into their inner selves while nurturing a connection with the environment.

 

ASAP: The Guiding Principle

YSL Beauty’s philosophy, ASAP – “As sustainable, as possible,” is not just a tagline, it’s a commitment. MYSLF embodies this commitment, as the principles of sustainability and eco-friendliness are intricately woven into the fabric of the brand.

YSL_black_logo
YSL_black_logo
Brand Strategy in Action

Crafting MYSLF Narrative

Philosophy of Self-Care and Sustainability

The launch of MYSLF is an emotional reminder of the importance of introspection and self-care. YSL Beauty, through MYSLF, encourages individuals to delve into their inner selves while nurturing a connection with the environment.

 

ASAP: The Guiding Principle

YSL Beauty’s philosophy, ASAP – “As sustainable, as possible,” is not just a tagline, it’s a commitment. MYSLF embodies this commitment, as the principles of sustainability and eco-friendliness are intricately woven into the fabric of the brand.

MYSLF_popup
Brand Positioning with Purpose

The Heart of MYSLF

Eco-Friendly and Reusable Products

MYSLF goes beyond being a mere fragrance, it’s a testament to YSL Beauty’s dedication to sustainability. The new bottle design offers not only a sensory experience but also a 100% refillable bottle, aligning with the brand’s ethos of minimizing environmental impact.
All this helps to save on:

  • 43% glass
  • 75% metals
  • 21% plastic
  • 16% paper
    *Calculation made from comparing 100% refillable bottle + 2 150ml refills vs 4 100ml refillable bottles
A Glimpse into the MYSLF Concept

The concept of MYSLF extends far beyond its olfactory allure. YSL Beauty has ingeniously integrated the principles of self-care and sustainability into every facet of the product, creating a holistic experience for consumers.

Multi-Channel Marketing Symphony

Unveiling MYSLF to the World

Strategic Event Planning

YSL Beauty’s event planning for MYSLF is a journey, not just an occasion. Each space is meticulously crafted to immerse attendees in the philosophy of MYSLF, fostering a sense of connection and belonging.
For this campaign, our team managed and created the following brand materials:

  • Brand concept of the event
  • Design of all materials and their production following the requirements of the circle economy
  • Branding of the location
  • Organization and implementation
YSL_event_mirror_room
Multi-Channel Marketing Symphony

Unveiling MYSLF to the World

Strategic Event Planning

YSL Beauty’s event planning for MYSLF is a journey, not just an occasion. Each space is meticulously crafted to immerse attendees in the philosophy of MYSLF, fostering a sense of connection and belonging.
For this campaign, our team managed and created the following brand materials:

  • Brand concept of the event
  • Design of all materials and their production following the requirements of the circle economy
  • Branding of the location
  • Organization and implementation
YSL_MYSLF_event_black_wall
Retail Experience

In-Store Marketing Activation

To present MYSLF and drive consumers right to the point of sale we created a Pop-up stand in front of Douglas shop. This in-store marketing activation transforms these spaces into immersive environments where customers not only witness the product but engage with the brand’s narrative.

 

Inspired by MYSLF’s message and vision for the grand event, we transformed the 4 main spaces each carrying their identical atmosphere for brand feel, sustainability, engagement, self-expression, and discovery.

Summary

MYSLF - A Pinnacle of Brand Excellence

MYSLF by YSL Beauty stands as a testament to the harmonious fusion of self-care and sustainability. The brand strategy, positioning, event planning, and in-store marketing activation have propelled MYSLF to the forefront of the industry. As we navigate the scented trails of MYSLF, it becomes evident that YSL Beauty has not just launched a fragrance, they’ve crafted an unparalleled experience, leaving an indelible mark on the landscape of beauty.

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