ClientL'Oreal
SkillsBranding, Event Management
Websitehttps://www.loreal.com/en/loreal-luxe/armani/

Launch of Acqua di Gio

Altavia partnered with L’Oreal Bulgaria to support the launch of the new Acqua di Gio fragrance in Bulgaria. This launch aimed to capture the essence of Acqua di Gio’s iconic Mediterranean-inspired fragrance while creating an immersive experience for Bulgarian consumers. The campaign was designed to transport customers to the scenic coasts of the Mediterranean, focusing on summer vibes, fresh visuals, and eco-friendly elements.

 
Brand Strategy Unveiled

Crafting the Symphony of Empowerment

Objectives

  • To build brand awareness for Acqua di Gio in the Bulgarian market.
  • To create an engaging in-store experience that reflects the fresh, vibrant essence of the fragrance.
  • To ensure that the launch’s branding could be extended beyond the opening event, creating a lasting impression on customers.

Approach

Altavia took a multi-faceted approach to bring this launch to life. The team combined experiential branding with sustainable and reusable elements, focusing on in-store activations and long-term engagement.

This approach maximized visibility and provided ongoing brand interaction points for customers even after the initial launch.

Exclusive Branding & Summer Vibes Atmosphere

The in-store and mall displays re-created a beach-inspired atmosphere, designed to evoke the feelings of summer relaxation and coastal elegance that Acqua di Gio represents. Key visual elements included beach-themed setups with sand, coastal rocks, and water elements to enhance the ambiance.

 

Reusable and Sustainable Elements

To promote sustainability and ensure a lasting impact, Altavia produced a reusable bottle and decorative rocks that could be repurposed in various locations and animations. These items were showcased during the launch event and strategically placed in malls and retail stores across Bulgaria post-event.

 

Innovative In-Store Activations

During the launch, in-store events included live demonstrations of the fragrance and personalized consultations where customers could explore the different notes of Acqua di Gio. The interactive elements, such as a fragrance testing bar, allowed customers to connect personally with the brand.

 
Target

The challenge and our results

The Acqua di Gio fragrance launch in Bulgaria was a resounding success, achieving significant visibility and customer engagement. Key outcomes included:

number-1

Increased Brand Awareness

Foot traffic in stores showcasing Acqua di Gio rose significantly during and after the launch event, and sales of the fragrance spiked.

number-2

Positive Customer Engagement

Customers responded positively to the interactive in-store elements, with many praising the beach-inspired theme and eco-friendly, reusable components.

number-3

Sustained Visibility

The reusable elements placed in stores and malls allowed the brand to maintain a consistent presence long after the launch, supporting ongoing brand engagement.

The Impact of Experiential Marketing in Establishing Brand Presence

Through a combination of immersive branding, sustainable design elements, and interactive experiences, Altavia helped to create a memorable launch for Acqua di Gio in Bulgaria. This case highlights the power of experiential marketing in driving engagement and establishing a strong brand presence in a new market.

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