Client                    USPharm

Project                 Ibuprom Suspension Communication materials

Services               Creative, Graphic Design, Prepress & Print

The Brandmark team joined with great enthusiasm in building a communication strategy and materials for the launch of two products under the Ibuprom brand – Ibuprom Suspensions and Ibuprom Optima.

Convinced of the high-quality products of the Ibuprom brand, we have developed visions for a set of advertising materials that reveal its advantages and complement in an exciting way the main message and the characteristic design of the packaging.

After a detailed analysis and study of the pediatric segment, we developed an attractive key advertising vision that distinguishes products from competitors in the market and attracts the attention of consumers.

We proposed an attractive slogan for the campaign: “Let’s defeat the temperature like in a game”, which focuses on the main problems solved by the product formula. The message aims to bring lightness and cheerfulness to inspire greater confidence in mothers who are always looking for the best for their children.

The work of creating a fascinating story, suitable for young children, to be part of the content of the advertising paper, was one of the most inspiring tasks.

Captivated by the creative spirit, we prepared a text in poetic form, with the main character – Winnie the Pooh – a preferred image among the younger ones. We have created elegant illustrations that correspond adequately to the short plot and we can safely say that we get a great book, as well as a great end to a project.

Each of the materials: medical brochure, advertising book, recipe book, immunization calendar, children’s wall meter is consistent with the distinctive vision of the packaging, but thanks to our creative design team, the individual handwriting of printed materials can not go unnoticed.