We believe that marketing is more effective when it taps into truths – the kind that surprise, change perceptions and better connect your brand with customers and prospects.
We look for these truths in the brief and research, in our strategic and communication plans, and in the creation of work that stands out and gets noticed.
Finding true insights is not always easy. It takes intuitive people. At Brandmark we like to dig, because uncovering simple, human truths leads to more powerful communications that give your brand a stronger position in the market.
All truths are easy to understand once they are discovered. The point is to discover them.
Getting real results with your marketing can be triangulated through the following: right market, right message, right media.
Right Market: You must understand your ideal customers as deeply as possible. Understand your customer’s pain points, what keeps them awake at night, their deepest fears and desires.
Right Message: Through better understanding your customers, you can create more effective messaging. It is important that you understand how you can uniquely serve your customers. What can you offer that your competitor’s cannot? What problem are you solving?
Right Media: You must find the right vehicle to deliver this message. You must go where your customers are. You should be focused on targeted messaging deployed to your defined market segment that focuses on a compelling USP and irresistible offers.