Client Toyota & Lexus
Project Car Branding
Services Concept, Prepress & Production
Toyota is always looking for new ways to go further and to do something different to stand out.
So what better way to be appealing than to provide potential buyers with a way to test-drive a vehicle they’re thinking about purchasing?
The test drive cars were branded to effectively represent the model’s character and values as the ultimate try-before-you-buy experience and to encourage people to sign up to test drive Toyota cars, which is an important stage in the auto purchasing process.